What is content marketing? More importantly, why has this term become the latest and greatest buzz? In short, content marketing is providing your target audience with really amazing information — not just selling them stuff, but providing them with interesting, newsworthy and get this…needed information.
So how do you determine what people want and need? How does one create content marketing? The first rule of thumb is to create something valuable. If you’re an author, you might think that your book falls under this category, but I’m sorry to report that pushing your book is actually “selling you” and that’s not necessarily desirable to every consumer out there.
Rather than sell yourself overtly, try a soft sell by creating content marketing that is of interest such as something funny. There are certain universal truths. One is that everyone can use a good laugh. On my list of what the average person appreciates (in no particular order): humor, cute puppies, delicious food, and at this time of year…ways to manage the holidays. And you don’t have to reinvent the wheel. Posts that apply to this list can be found in the form of graphs, videos, or podcasts that others have created.
Whether you’re trying to sell a book or a service, create content marketing that has universal appeal and you’ll find a larger audience. To read more about content marketing, take a look at this Forbes article. It sums up the principals nicely and provides excellent examples that you can apply to your own marketing program.
Got any content marketing tips? Evatopia would love to hear your success stories and promote you.