The term “freelancer” used to be synonymous with a person who shaped their own workplace destiny — someone who chose what jobs they accepted, set their own hours, and determined their pay. Today, our concept of “indie” is very similar, but with one important difference. The indie distinction is that these creatives forge their own destiny. They don’t simply take on jobs, they are the ones to create and sell the products.
Seen most often in the areas of publishing, film, music, crafts and gaming, this change has resulted in phenomenal statistics, proving indie inventiveness. Take a look at these stats occurring in just the last year:
– Etsy had over one million shops, selling 25 million products, and totaling $1.35 billion in merchandise.
– Amazon reported that nearly one-third of its bestsellers were written by self-published authors.
– The American Association of Independent Music reported that indie labels accounted for 34.6% of the market share.
– Minecraft, an indie created game, has over 100 million registered users.
Evatopia’s roots in literary management grew to support the publishing and public relations goals of indie authors. Our focus now extends to indie musicians and artisans with a program designed to cross-promote these creatives to their mutual audience. Indie doesn’t have to mean you’re alone. Indies are a force to be reckoned with. Let’s show the world what we’ve got…indie together.
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