I wear many hats...wife, mother, editor, writer, publicist, but in my professional life it all boils down to helping creative women pursue their dreams and get the word out about their projects. In doing so, I try to put out content that is useful and informative, but I’d love your input. What do you want more of in 2015? Let me know which of these topics Read More
Why Create if You Don’t Promote?
I’ve written about content marketing and the need to create posts that are relevant to your business and target audience. Now, I’m going to hit you with another task...content promotion. After all, why create if you don’t promote? What’s the point of creating those fantastics blog posts is nobody reads them? Content promotion is just as important as Read More
What is Content Marketing?
What is content marketing? More importantly, why has this term become the latest and greatest buzz? In short, content marketing is providing your target audience with really amazing information -- not just selling them stuff, but providing them with interesting, newsworthy and get this...needed information. So how do you determine what people want and Read More