I’m sort of a newsletter junkie. I love reading about case studies from companies I admire. This morning a common theme kept popping up...branding. Although the topic was sent from large corporations, it’s apparent that even small companies and individuals need to be able to answer, “What does your brand say about you?” Let’s break this down for authors. Read More
Evatopia Power Tweeters
Evatopia power tweeters is an emerging group of authors and readers who share a desire to spread the word about good books. Imagine the power tweeters as a group of like-minded individuals who are excited to discuss books, share inspiration, and most importantly, help others. Those who are already adept at using Twitter know that you can attract more Read More
What is Content Marketing?
What is content marketing? More importantly, why has this term become the latest and greatest buzz? In short, content marketing is providing your target audience with really amazing information -- not just selling them stuff, but providing them with interesting, newsworthy and get this...needed information. So how do you determine what people want and Read More